According to the recent studies, nearly 70% of the trade shows visitors are potential customers. Therefore, a majority of the marketers agree on the fact that participating in an event provide companies with unique value.  A trade show truly holds the power to add great value to your business but in order to get the best of it; you need to have the right trade show stands that help you stand out. An interactive trade show booth designs attract your prospects long enough to learn more about the products or services that your business has to offer.

The first step in making your stand more appealing entails setting objectives about what you want to achieve from the show you are participating in. The objectives might differ such as some companies take part in an exhibition to make sales while some of them just want to educate their audience or increase their customer database. Once your objective is identified then accordingly you could implement the different trade show booth ideas that will help in making a lasting impression on your target audience. Below are a few trade show booth ideas that will make you the talk of the show.

Start Promoting well in-advance

One of the finest and easiest trade show booth ideas is to build excitement for your stand way before your event date. In this, social media plays an important role to generate curiosity about your products or services in the minds of your target audience. You could do this by giving tip-offs about all the amazing things that would be set up at your stand. Creating a buzz before the event will help in attracting people to your brand virtually. This way they are more likely to visit your stand during the event. Connecting virtually is one of the exhibition ideas that can definitely help in the overall success of the stand.

Make your Audience feel Comfy

Large exhibition stands comprise of lots of space which can be used for setting up some chairs or sofas. A trade show can be a stressful affair as there aren’t much seating areas. In such situations having a separate space in your stand will enable people to sit and relax for some time. It will also indirectly expose them to your company. You need not have to talk to them directly instead just set up a screen that displays engaging presentation about your business. Such trade show booth ideas are often overlooked but they can definitely have a good impact on the success of your event.

Design Interactive trade show stands

The easiest way to carry out interactive trade show booth ideas is to give a demo of your products. Showcasing your products or services in such a way will enable people to know more about your brand and generate curiosity among visitors to try your products or services. This way, more people will be attracted towards your stand which will indirectly entice them to your brand. If you don’t want to demonstrate the whole day, you can even have scheduled demo sessions.

Make your Stand Visible

Do sufficient research of your competitor’s trade show booth ideas before the event and accordingly plan something much better than it. You could opt for stand displays that are tall in height which will make you noticeable at the event even from a distance. Choosing the right graphic design for your stand will enable you to stand out from the crowd. One of the creative trade show display ideas that are sure to engage visitors is to organize a fun activity at your stand such as games or quizzes that will draw the crowd to your stand.

So, next time when you plan to participate in an exhibition, make sure you take into consideration the above trade show booth ideas.

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Expo Display Service has over 3 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe.

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