+49 (0) 6227 877-290
international@expodisplayservice.comUpdated- 15th March 2024
Exhibitions in Europe attract millions of visitors annually, making them an excellent platform for brands to enhance visibility and drive sales. So, how do you make your exhibition stand to shine out among your competitors? You need to pull all the stops to ensure that your brand attracts attention from the visitors to the show. Apart from having an attractive trade show booth design, stunning exhibition graphics, and friendly booth staff, one of the trendiest things in the exhibition industry is to distribute giveaways that will make your brand stand out. Exhibition giveaways are a sure shot way to ensure that you attract visitors to your exhibition booths.
Everyone appreciates receiving complimentary items, making the distribution of giveaways at trade show booth rentals a powerful method for boosting brand recognition. Innovative giveaway ideas at trade shows can significantly benefit your brand in several aspects. Visitors leave pleased with their free items, while your brand remains memorable each time they use these gifts. Creative exhibition concepts and giveaways enhance your brand’s image and improve its recall value, particularly over time. Therefore, it’s a win-win situation for both. While it may appear straightforward in the planning stages, distributing giveaways can actually be quite intricate. The most impactful trade show giveaways don’t have to be lavish or costly items. The goal is to gently leave your brand image into your audience’s consciousness, cultivating a perception of a customer-focused and welcoming brand. It’s crucial to select giveaways that are both effective in attracting visitors to your booth and align with your marketing objectives. Keep in mind that your exhibition giveaways should achieve the following objectives:
- Budget-friendly
- Easy to transport
- Interesting and attractive
- Reminiscent of your brand
- Reflect your brand’s core values
To simplify your decision process, we have outlined a list of fun and exciting exhibition giveaways that would get people flocking to your trade show exhibit.
Smart Mobile Wallets:
In today’s digital age, smartphones have become an integral part of people’s lives, consuming much of their time. Consequently, opting for technology-themed giveaways presents an effective strategy for attracting crowds to your exhibition booths. Consider exploring items like the Smart Mobile Wallet, a convenient adhesive accessory for cell phones that can make a significant impact. This smart wallet can be attached to the back of your mobile device and will have your company logo on it. It serves as a practical solution for storing essentials like a driver’s license, business cards, credit/debit cards, and even a small amount of cash. These wallets are convenient, lightweight, and budget-friendly, instantly providing value to attendees. Moreover, they offer excellent branding opportunities as your logo will be prominently displayed whenever they are used.
USB Chargers:
As mentioned earlier, the reliance on technology continues to grow, and even during exhibitions, visitors often stay connected to their workplaces through email, texts, and calls. This constant communication can drain their device batteries, leaving them in need of a charging solution within the exhibition hall. Providing USB chargers as giveaways can offer attendees a valuable lifeline when they need it most, ensuring their devices stay powered up throughout the event. These chargers are handy, user-friendly, and are also capable of charging multiple devices at a time. They are a relatively inexpensive and useful tool for the majority of attendees that helps you stand apart from competitors. You can add your company logo for marketing opportunities.
Pop Sockets:
Pop sockets have emerged as a trendy and stylish option for trade show giveaways, featuring a rinseable adhesive that easily sticks to phones. It can be shifted multiple times without losing its grip thus providing a better hold on your phone. It is also used as a phone stand, phone clip, or cord holder. This trendy and multi-use mobile accessory is useful on a day-to-day basis. So, label it with your brand logo to make it an effective marketing product at your trade show booth.
Reusable Water Bottles:
Participating in an exhibition can be quite exhausting, and attendees often seek to stay hydrated as they navigate through the event. This presents a prime opportunity for your brand to step in and make a difference. Providing free reusable water bottles is an eco-friendly option which is sure to make your booth a hit! Reusable water bottles have a long lifespan and can be used in their day-to-day life and thus help boost brand awareness. Having it as a promotional giveaway at your exhibition stands will grab the attention of visitors who will be keen to know your ecological gift.
Customizable Gifts:
Amongst all the other ideas, customisable gifts offer the most cost-effective and versatile giveaway option. You can choose any common promotional item which includes T-shirts, tote bags, or hats, and make it customisable for your customers. You need to have a laptop, camera, and label printer set up at your trade show stands. Your attendees can click pictures to take away a memorable keepsake with them or have their name printed on the item for a personalised look. To promote your brand, put your brand logo on the corner of their picture.
Food and Drinks:
Food items consistently capture attention at exhibitions. Following a day spent traversing the event hall, attendees are likely to feel fatigued. Including a refreshment counter in your trade show exhibit design can serve as an enticing draw, encouraging them to stay in your booth. Consider offering fortune cookies, chocolates, candies, or coffee to attract visitors to your booth. They are simple, cost-effective consumable giveaways that provide your sales team the opportunity to engage attendees. It will help in creating a memorable experience for your potential customers.
Product Samples
Distributing product samples is the most accessible and effective way to promote your brand and attract visitors to your trade show booth rental. It will enable attendees to try your products before actually purchasing them. They will also be well-informed on your product and can make purchasing decisions confidently. Having product samples as giveaways is the best way to showcase your product’s competencies.
Conclusion:
Selecting the appropriate exhibition giveaway items can sometimes feel overwhelming, yet when executed effectively, they can yield a significant return on investment. It’s essential to keep your marketing goals clear, adhere to your budget plan, and mitigate any potential logistics issues to maximise the impact of your giveaways. By aligning your choices with your brand message and audience preferences, you can ensure that your giveaways not only attract attention but also leave a lasting impression, ultimately contributing to the success of your exhibition presence and overall marketing strategy.
About Expo Display Service:-
Expo Display Service has over 4 decades of experience in the trade show industry, making it your most reliable exhibition partner in Europe. We create bespoke exhibition stands that suit your brand image and reflect your marketing guidelines. We specialise in comprehensive turnkey trade show exhibit rental services covering every aspect including, expert graphic printing, exhibition stand construction and building, installation, and dismantling. We handle every step of the process with utmost professionalism and attention to detail, ensuring that our clients receive a seamless experience.
Our extensive online catalogue boasts 1,000+ trade show booth designs. Utilising our Expo Stand Configurator, finding your perfect match is as easy as three clicks! Reach out to us at +49 (0) 6227 877-290 or send us an email at international@expodisplayservice.com for all your booth needs at an upcoming exhibition.
