Updated- 13th March 2024

Gone are the days when traditional advertising was the sole medium of advertising. Though with the advent of technology, communication tactics have emerged, face-to-face communication still holds an important role in building relationships. That is why; exhibitors have now turned more towards the exhibition industry. Exhibition stand rentals play a vital role in any event participation. There are various booth options available that allow you to select the right stand that aligns with the desired identity and image of your brand. Their prime work is to promote the products or services. They can be considered the business card of your company.

In order to promote the brand efficiently, exhibitors need to have an appropriate stand for their promotion. Choosing among these standard types of stands depends on the present requirement, availability, and budget of the exhibitor. The range of exhibition concepts you can implement will also vary based on the booth option you choose for your promotion. Your prime objective of participating in an exhibition will determine which kind of exhibition solution will be appropriate for you. There are several standard types of stands that can be set up at an exhibition, but for simplicity, three of these types are described below.

Modular Exhibition Stands

These types of stands are quite popular among exhibitors due to its various features. They are customizable in nature which enables them to fit into client requirements easily. Flexibility along with versatility is what sets these exhibition stand rentals apart from the rest of the stand types. Modular stands are reusable and completely eco-friendly. They are made up  of lightweight materials, which enables you to save on labour and shipping costs since they can be compacted into small spaces and even built by the exhibitor himself.

The graphics of modular stands are interchangeable, so you can have a new and fresh look and a new key message for different events. They often make a sensible choice for exhibiting companies whose budget is limited, and their aim is to maximize ROI. These types of stands can be reconfigured to fit into different spaces, which helps reduce costs along the way.

Pop-Up Exhibition Stands

Pop-up stands are visually appealing exhibition stands. These types of stands are versatile and portable in nature too. If your prime objective is branding then pop-up stands makes the ideal choice for the event. They are easy to set-up, making them the most efficient choices for exhibitors who wish to use the stands at various events. Startups or the ones with the minimum budget should go for the pop-up stand for an exhibition since they are comparatively cheaper than the other types.

Though they restrict your imagination and don’t include many features they can help you promote your business effectively without burning a hole in your pocket. You could make use of simple exhibition equipment and creative furniture designs to decorate your exhibition stand rental. The pop-up stand features ‘practical’ exhibiting and frequently serves as a cost-effective option.

Custom Exhibition Stands

Custom exhibition stands consist of compelling bespoke exhibition stand designs that catch the attention of delegates and attendees and maximizes sales opportunities for your brand. They are usually tall and wide with high walls and a huge logo which makes them physically impressive. They make an ideal choice for bigger companies that require large exhibition stands to make a bigger impact and reinforce their brand’s power by generating qualified leads.

Since the impact is higher, the cost also becomes higher. Therefore, it doesn’t make the right choice for small businesses. One more disadvantage is that it can’t be reused. The investment is huge in custom but the brand can have a positive long-term effect at an exhibition.

Shell Scheme Stands

Shell scheme stands are a basic type of stand provided by event organizers where you’re given a predefined area marked out by walls, a floor, and a fascia with your company name. This type of stand is ideal for first-time exhibitors or smaller companies that might not have the budget for elaborate custom exhibition stands or modular stands. Exhibitors can personalize their shell scheme by adding graphics, lighting, furniture, and display counters to enhance the basic structure provided.

Double-Decker Stands

Double-decker stands are an impressive solution that maximizes floor space by adding a second level to your exhibition area. This type of exhibition stand rental is particularly useful in busy trade shows where floor space is at a premium. The upper level can be used for VIP meetings, private demonstrations, or as a lounge area, providing a quiet space away from the busy show floor. These stands require a larger investment and detailed planning to ensure safety and accessibility but offer a distinctive presence and a high degree of functionality.

Conclusion: 

Choosing the right type of exhibition stand is crucial in maximizing your presence and achieving your business objectives at a trade show. Pop-up and shell scheme stands offer simplicity and cost-effectiveness for those on tighter budgets or with less complex needs. Modular stands provide flexibility and reusability for companies that attend multiple shows, while custom and double-decker stands deliver the highest level of impact and brand differentiation, suited for those looking to make a significant investment in their trade show presence.

When selecting a stand, consider your budget, the frequency of your participation in trade shows, the typical size of the exhibitions you attend, and the specific goals you aim to achieve. Whether you opt for the straightforward approach of a pop-up or shell scheme or the elaborate designs of custom exhibition stands or double-decker stands, the right choice can greatly enhance how your brand is perceived and how effectively you can engage with potential clients and partners. 

About Expo Display Service: 

With more than forty years of expertise in the exhibition industry, Expo Display Service stands as a reliable exhibition stand builder for all your trade show requirements throughout Europe. We operate from facilities and offices across seven European countries, offering a full range of services that include exhibition booth design, construction, installation, and dismantling. Our own fleet of trucks guarantees the prompt delivery of your exhibits, and our extensive online catalog features over 1000 exhibition stand design options for you to choose from.

Our Expo Stand Configurator makes it simple to find the ideal booth design with just a few clicks. Additionally, our dedicated project managers are always on hand to solve any unexpected problems, ensuring a smooth and effective exhibition experience. With our vast experience, innovative solutions, and operational efficiency, we are dedicated to boosting your brand’s visibility and influence at any trade show.