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February 27, 2024

Why opting to hire exhibition stands can be good for your business

Exhibitions are wonderful platforms for showcasing and promoting a brand’s image. Brand recognition, meeting prospective customers, and getting insights on current and future trends, are some of the benefits businesses gained from participating in an event with their own exhibition […]

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February 26, 2024

How much does your trade show booth cost?

With the tremendous results that exhibition participation churns out, more and more companies are jumping head-long into exhibitions but expenses such as cost of trade show booth, trade show staffing etc are probably the only reasons that a few companies hold back from exhibiting. This […]

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Interactive Trade Show Booth Ideas for Your Next Show

Ever since technology has enabled brands to create immersive and interactive experiences for customers, the very essence of product display or visual merchandising is constantly evolving. Visual merchandising is no longer about creating visually attractive product displays. With customer […]

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Knowing the effect of light boxes and backlighting in exhibition stands

Backlighting, also known as light boxes is not a new concept. Used on a large scale in exhibition lighting, billboards, and outdoor promotions and in exhibition stands, backlighting is gaining importance to create a massive brand impression. Let us delve a little deeper into what are […]

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4 Trade show booth ideas that are bound to attract customers

According to the recent studies, nearly 70% of the trade shows visitors are potential customers. Therefore, a majority of the marketers agree on the fact that participating in an event provide companies with unique value.  A trade show truly holds the power to add great value to your […]

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4 Sure Shot Methods to Improve Interaction on Your Trade Show Stand

It is the moment when your attendees connect to your brand and feel that they’ve had a worthwhile experience. That’s the ideal outcome you and any exhibitor would want. But it is easier said than done. Engaging your attendees is often one of the most difficult tasks. You’ve got your […]

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