Every year companies take part in various exhibitions around the world. With the growing competition around and the constant juggling in the company budget, businesses strive hard to make their company stand out from the competitor. Especially, a first-time exhibitor or a start-up is […]

There are several studies that cite how colour affects the presumed perception of your brand. Most of these studies have found that colour affects 90% of your initial judgment when perceiving a brand. This puts colour right next to design and content, as one the main pillars for […]

Even though in these current times, participating in a trade show isn’t possible. You can still plan exhibition appearance for when the pandemic passes and normal operations start a resume. After all, an exhibition stand is not just an opportunity to advertise your company, it’s also […]

Launching a product or service at an exhibition is the best reason to exhibit your brand. As exhibitions are perfect platforms to a captive audience and gain valuable insights about your new product offering directly from your customers. Moreover, your prospects can have their questions […]

Exhibitions and trade shows are the perfect platform for showcasing a brand’s products and services. As an ideal opportunity for companies to engage and interact on a direct basis, exhibitions offer complete support in building a brand. One thing that remains the core of any exhibition […]

Participating in an exhibition might appear daunting but it is certainly a rewarding experience. But there has to be a certain process which needs to be followed for building a successful show. First and foremost, you need to have a clear objective to participate in an exhibition […]