There are several studies that cite how colour affects the presumed perception of your brand. Most of these studies have found that colour affects 90% of your initial judgment when perceiving a brand. This puts colour right next to design and content, as one the main pillars for […]

Even though in these current times, participating in a trade show isn’t possible. You can still plan exhibition appearance for when the pandemic passes and normal operations start a resume. After all, an exhibition stand is not just an opportunity to advertise your company, it’s also […]

Launching a product or service at an exhibition is the best reason to exhibit your brand. As exhibitions are perfect platforms to a captive audience and gain valuable insights about your new product offering directly from your customers. Moreover, your prospects can have their questions […]

Exhibitions and trade shows are the perfect platform for showcasing a brand’s products and services. As an ideal opportunity for companies to engage and interact on a direct basis, exhibitions offer complete support in building a brand. One thing that remains the core of any exhibition […]

Participating in an exhibition might appear daunting but it is certainly a rewarding experience. But there has to be a certain process which needs to be followed for building a successful show. First and foremost, you need to have a clear objective to participate in an exhibition […]

Participating in a trade show is a novel platform to get your business noticed. Business professionals have found that trade show is a reliable platform for growing their businesses. Both attendees and participants benefit. Attendees get the opportunities to network with vendors and […]