Being an exhibitor calls for an overall expert who can look at everything from a wide perspective. But when you plan to exhibit internationally, there are a number of things to keep in mind. Right from knowing the local language to being familiar with the local exhibition norms, you have […]

Preparing for a trade show can be daunting, especially for the ones who are exhibiting for the first time. But don’t worry, remember that exhibiting at an exhibition is a marketing activity and therefore, as a business, it is essential to put your best foot forward in terms of marketing […]

Who says exhibiting is only for large companies and brands? Exhibiting is a great way even for small businesses to build relationships, strengthen their brand, and generate sales as it offers great exposure opportunities to industry leaders and highly-engaged customers. And as trade […]

Even a spectacular, eye-catching exhibition stand design can make a dented impact if manned by a poorly dressed staff. How to dress for a trade show is a crucial aspect of your marketing presentation. As such your attire needs to match the appropriate industry, practicality, and […]

It’s not always easy to have a good sales talk at an exhibition. How can you attract the visitor’s attention and what’s your message? Things can’t go wrong if you follow this strategy. In this article we will help you understand the strategy on how to be good in sales talk […]

Participating in an exhibition can sometimes be daunting, particularly if your event is just around the corner and you still haven’t planned the right strategy for your show. You need to brainstorm exhibition ideas that would benefit your exhibition booth and take note of a few things […]