Updated- 10th April 2024

Trade shows are more than just gatherings; they are opportunities for businesses to shine in the spotlight, make lasting impressions, and engage potential clients and partners. The design and layout of your exhibition booth are the canvas on which you paint your brand’s image. It’s the stage upon which you perform, where the spotlight is focused, and where your audience gathers. It’s not merely a physical structure; it’s an embodiment of your business identity, objectives, and values.

In this detailed guide, we will explore trade show booth rentals and their arrangements, to provide you with an abundance of information that can enable you to make educated choices specific to your individual business requirements.

Headstands

A headstand typically occupies the leading position in a row, resulting from the fusion of two corner trade show booths. It has three open sides and a rear wall. It often attracts a high degree of attention and offers lots of design freedom. Due to the typically variable surface of the stand, you might not have a significant amount of square meters to utilize, especially when compared to a peninsula stand.

Row stands

Out of all the different types of stands, the most common stand is a row stand. Row stands are connected on three sides to adjacent stands, with their front opening towards the hall aisle. They are also commonly referred to as wall stands.

You can easily furnish this stand with roll-up banners and other accessories like a loose wall, floor covering, and a seat. This is an economical and effective solution, especially if you don’t participate in exhibitions regularly.

Drawing attention becomes a greater challenge when your stand is part of a row. This scenario frequently applies to stands that are not necessarily the shortest but are often among the smallest.

Walk-through stands

This particular exhibition stand type is relatively rare and, on occasion, is positioned in a location where one might typically expect to find a row stand, right between two other stands.

Usually, a walk-through stand is a bit deeper and doesn’t have a back wall. The visitor literally walks through your stand to the next aisle. This type of stand demands heightened attention from the stand staff since visitors can approach your stand from both sides. Additionally, due to the typically constrained wall surface on both sidewalls, this stand doesn’t provide extensive options for securing promotional materials.

Frequently, you’ll find these stands situated in the corridor between two halls, effectively transforming them into a walk-through pathway. Creating an innovative stand concept is imperative for this stand type.

Corner stands

Corner stands are located at the end of a row – often at an aisle intersection – and are open on two sides. The visitors can access this trade show booth from these two sides. Besides, this stand catches the eye and offers more design options compared to a row stand.

Peninsula stands

The peninsula stand is open on all sides and is enclosed by the aisles. Visitors can access your exhibition booth from all sides, which generates a lot of exposure. As this stand doesn’t have any walls, you need to use freestanding presentation furniture to promote your products and documentation.

A peninsula stand is a true eye-catcher and a means to show you are an A-brand and/or market leader. Peninsula islands are, of course, much more expensive than stands surrounded by the walls of neighbouring stands but you should definitely consider the fact that you are visible and accessible from all sides.

Floor stands

The floor stand is an exhibition stand equipped with an additional level, effectively expanding its available floor space.  In principle, each of the previously discussed stand types can be fitted with an extra floor. You should always inquire in advance about the regulations the organizer applies.

A floor stand enhances the sense of exclusivity for guests who have the privilege to access the upper level. It provides an excellent setting to host valued connections and engage with promising prospects. Typically, this additional floor serves a hospitality purpose, although it can alternatively be utilized as a presentation space.

Raw space stands

A raw space stand isn’t exactly a stand per se; it’s essentially an empty floor area allocated by event organizers for exhibitors to construct their bespoke exhibition stands. The reason raw space is a good option is that it gives the choice to consider several options when it comes to the type of stands. You can put up a trade show booth rental or a custom one, raw spaces offer you a canvas to try out different stand design ideas for your trade show appearance. If you’ve already partnered up with a trade show booth design company then choosing a raw space stand becomes one of the best options available since your company can show you a wide variety of booth design options. It allows you to get quite creative with your design.

Shell scheme stands

These types of exhibition booths are the cheapest option for a modest trade show appearance. Offered by the show organizers themselves, this is a low-effort option for the exhibitor. A shell scheme stand is a plain row stand that has wall panels, basic carpeting, a counter for storage, and a fascia with the company’s name on it. Show organisers rent these out in 3×3 meter shell spaces, but if with a larger budget you can extend your booth to a 6×3 meter space. It’s worth noting that exhibitors are responsible for providing and managing all exhibition equipment, banners, and decorations for these spaces.

Conclusion

Selecting the right exhibition booth type and layout is paramount for creating a strong impact at trade shows. Each option comes with its set of advantages, and your choice should align with your branding, objectives, and budget. By understanding the variety of possibilities available, you can make well-informed decisions and create an impressive trade show exhibit rental that helps your business shine in the crowded world of exhibitions. Whether you decide on a standard shell scheme or a corner stand, remember that your stand is your platform to display your brand and connect with potential clients and partners.

You can partner with Expo Display Service to get a trade show booth rental of your choice. With 40 years of experience and a deep understanding of the ever-evolving trade show landscape, we offer unparalleled expertise. Our extensive online catalogue features a vast array of trade show stand designs. Utilizing our Expo Stand Configurator, you can effortlessly find your ideal match in just three simple clicks. We have a robust presence in 7 European countries including, Germany, the Netherlands, France, Switzerland, Spain, Belgium, and Austria to ensure tailored support and services to suit the unique requirements of each region. Our commitment to excellence is evident in the quality of services we provide. We offer a wide range of exhibition solutions, including standard shell schemes, peninsula, and floor stands among others.