Choosing the right booth size is an imperative part of your trade show success. Some of us commit the deadly sin of renting a place too small where people have a hard time moving around comfortably. Likewise, if your booth is too big, it is going to look empty most of the times and […]
Exhibitions are wonderful platforms for showcasing and promoting a brand’s image. Brand recognition, meeting prospective customers, and getting insights on current and future trends, are some of the benefits businesses gained from participating in an event with their own exhibition […]
With the tremendous results that exhibition participation churns out, more and more companies are jumping head-long into exhibitions but expenses such as cost of trade show booth, trade show staffing etc are probably the only reasons that a few companies hold back from exhibiting. This […]
Ever since technology has enabled brands to create immersive and interactive experiences for customers, the very essence of product display or visual merchandising is constantly evolving. Visual merchandising is no longer about creating visually attractive product displays. With customer […]
Backlighting, also known as light boxes is not a new concept. Used on a large scale in exhibition lighting, billboards, and outdoor promotions and in exhibition stands, backlighting is gaining importance to create a massive brand impression. Let us delve a little deeper into what are […]
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