Updated- 14th March 2024

Participating in an exhibition can sometimes be daunting, mainly if your event is just around the corner and you still haven’t planned the right strategy for your show. You need to brainstorm ideas that would benefit your trade show exhibit rental and take note of a few things that can help you have a stress-free exhibiting experience. 

Creating a detailed plan for all your event activities and understanding the important role that exhibitions play in the overall marketing and sales strategy will help you drive traffic to your trade show booth rental. Unlike digital marketing, exhibitions provide you with the right opportunity to interact face-to-face with your target group and build long-lasting business relationships. Therefore, it is essential to make sure that you make the most of this opportunity.

Below are a few planning tips that will help you in strategising successful marketing tactics at every exhibition:

Picking the Right Event

Thousands of exhibitions occur around the globe every year. You need to find the right one to invest in. Research and learn about the event you might be interested in before planning the trade show booth rental. Choose an exhibition that will contribute to your objectives, attract the right target audience, and help you achieve your goals through your exhibition booth. Ask the organisers about visitor demographics, attendee numbers, and event statistics. It will give you a fair idea of what can be expected through that particular exhibition.

Choosing the Right Location

Once you have decided which exhibition you want to participate in, you can reserve your space at that event. It is better to register at the earliest, keeping a reasonable span of 6 months before the event. It will enable you to get a prime location in an exhibition that attracts high traffic to your trade show booth rental. Choose a space that works best according to your budget and your exhibition requirements. It will undoubtedly have a significant impact on your return on investment. You could also visit the venue when another exhibition is being held to identify the spots that highlight the exhibition stand construction.

Knowing your Neighbours

Having a good idea of your competitors is important. Thus, it’s necessary to identify the competitors who will be present on the exhibition floor alongside you. Most of the time, the list of exhibitors is displayed online. Understand what exhibition equipment they will be using. Find out as much as possible about them to refine your exhibiting strategy accordingly.

Impactful Designs

While planning for your exhibition booth, look for custom exhibition stand designs, impactful content, and engaging activities that will add to your exhibiting success. Hire an exhibition stand builder that will help you strategise your marketing plan along with an outline of what you want to achieve in that particular event. Develop a booth theme that depicts enticing messages and draws people’s attention.

Multi-channel Marketing

Just attending an exhibition is not enough. To generate early excitement and interest, you need to create a buzz around it in advance. This will inform your audience about your participation in the exhibition and where they can find you. Developing a marketing strategy for both before and after the event has proven effective in drawing attendees to your trade show exhibit rental. A multi-channel approach will certainly mark your presence in an exhibition.

Strong Follow-up Game Plan

Many exhibitors neglect their post-exhibition marketing strategy, which is a significant oversight. Even though you had a huge footfall and had an amazing show, you cannot afford to lose your important sales. Most of your leads require follow-up after the event. Therefore, it’s important to take action and reach out to the potential leads you’ve collected during the show. You could either email/call the people you met at the booth, thank them for visiting, and find out if they are still interested in your product or service. You could also connect with them through LinkedIn. Post-event follow-up plays a crucial role in your exhibition marketing strategy to make your show successful.

Engagement Plan

An attractive trade show booth design is crucial for drawing potential customers to your stand, but it’s also important to have elements that encourage them to linger longer at your booth. For this, you need to work on your booth marketing strategy to engage your prospects. Your booth marketing plan might include engaging activities such as quizzes, games, contests, product demonstration sessions, giveaways, offers, interactive screens, etc., so that people are persistently engaged.

De-brief after the Event

After every exhibition, make sure you have debriefed with your sales and marketing team by discussing the achievements, flaws, and shortcomings. The benefit of debriefing is that your team will understand what works best and what doesn’t. They can start working on improvising things for your next event. Moreover, it will help you to plan better for future shows.

Conclusion: 

Leveraging exhibitions as a marketing medium offers substantial benefits for businesses aiming to enhance brand recognition, launch new products, and strengthen their customer base. These events provide a unique opportunity for direct engagement with a targeted audience, making them an invaluable component of a comprehensive marketing strategy. To truly capitalise on this potential, developing a well-thought-out marketing strategy tailored specifically for your trade show booth rental is crucial. Doing so can maximise your impact at the event, leaving a lasting impression on attendees and significantly boosting your business outcomes.

About Expo Display Service:- 

Expo Display Service has over four decades of experience in trade show booth design and construction, making it your most reliable exhibition partner in Europe. We have the largest online catalogue of exhibition stand designs, and you can get your perfect match with just three clicks on our Expo Stand Configurator! 

We have a strong presence in 7 European nations and are backed by numerous years of exhibition expertise. Our multilingual team understands local norms and rules, allowing you to concentrate on other aspects of the exhibition. Choose us as your exhibition stand contractor and experience our unparalleled service. 

Call us at +49 (0) 6227 877-290 or email us at international@expodisplayservice.com to make a lasting impression on your attendees.