Exhibitions work as a great medium for companies to promote their products or services and draw potential customers towards their brand.  In a convention hall filled with competitors and like-minded exhibits, it becomes really difficult to have exhibition stands that stand out from the crowd.  In such a scenario, you not only have to think out of the box but you got to think beyond the box. In order to distinguish your brand, you need not have to be gaudy instead you’ll need to have a stand design that will be truly memorable generating an ever-lasting presence at the show.

It might appear daunting but is much simpler to do so. Below is the list of ideas that we have compiled to make the first impression of exhibition stands worth the efforts. Irrespective of the industry type, these 4 tips will help you make an impression in an authentic way.

1. Thorough Research

The first and foremost thing to put into action before starting with your stand design is to do your comprehensive research. This will help a lot in planning your exhibition stand. Check out who are the competitors participating against you and also the target group that will be attending the exhibition. You could get the related information from the organizers by asking them for the stats and figures. If you are doing your research way ahead, then you could also attend an exhibition at the same venue to get look and feel of the place. Checking the old exhibition booths online and getting a fair idea of the current status quo will help you rise in the event.

2. Generate Buzz

An excellent way to make exhibition stands single out from the crowd is to make sure people are aware of your brand way before the exhibition show takes place. This could be done by creating a buzz about your brand in the market. It might be a difficult advice but little efforts can help you go a long way giving your brand name an edge deal. Market your brand and build a strong social media presence before and after the event. Even if you are participating in Dubai, a unique campaign will help you get recognized with the right exhibition stand design in Dubai.

3. Focus on your Stand

The most reliable way to grab immediate attention is through an attractive exhibition stand. Emphasizing more on a good design will help in making heads turn especially with a quality exhibition graphic design that conveys the right message. Include in exhibition stands elements like interactive technology, organize games or quizzes or have a separate lounge area to let your audience relax. All these elements serve as a great source that helps in engaging your audience. You can also offer refreshments or giveaways which will certainly help in making your brand memorable. The more you embrace an attraction in your stand the more people will be enticed.

4. Have the Right Staff

Once the people are attracted towards your stand, it is the duty of your employees that are representing your company to engage them in your brand. It has been observed that they play a major role in making your brand memorable apart from the exhibition stands. Therefore carefully select your staff and train them well enough and make sure they can handle people smartly. Having the right staff will work as an added advantage for exhibition stands. See to it that they have a welcoming attitude and a friendly tone while communicating with your valuable customers.

A lot goes in elevating your brand the right way. Since exhibition stand is the key essentials you need to choose the right exhibition stand manufacturer for your event. So, next when you plan for your big day, do take into consideration the above points.

About Expo Display Service:-

Expo Display Service has over 3 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe.

We have the largest online catalog on exhibition stand designs! With just 3 clicks on our Expo Stand Configurator get your perfect match!